Kathy Ireland Skincare - bath and skin products infused with minerals extracted from the Dead Sea

Kathy Ireland Worldwide, the design and marketing company founded by CEO and Chief Designer, Kathy Ireland, is honored to announce a new partnership with E.L. Erman, who manufactures hundreds of unique skin care and beauty products in Israel.

Kathy recently returned from her trip to Israel, where natural ingredients and minerals from the Dead Sea are produced.

Kathy partners with this one of a kind manufacturer of Dead Sea products to develop a line of luxury spa, face and body treatments. Kathy will serve as Chief Designer of all the products being developed under the partnership that will be distributed as Kathy Ireland Spa, Kathy Ireland Home Spa, I.D. Solutions for Men, designed incorporating the same advanced components, yet developed specifically to address male skin care needs.

Included also in the collections will be Kathy?s specialty brands ACafe by her dear friend Chef Andre which brings simple, exciting, and cultural concepts to skin care. J du J the extraordinary brand led by Nicholas Walker, who beautifully translates the outdoor inspirations to skin care products is a special source of remarkable beauty.

The collections are scheduled to launch in select retailers and spas in early 2008.

These products are designed to encompass the KIWW mission of 

"finding solutions to families, especially busy moms"

"We at E.L. Erman are elated and honored to partner with KIWW in the design of this one-of-a kind beauty solution that preserves natural beauty and synergizes with the busy lives of moms and women today", says David Elan, Vice President of Sales and Marketing at E.L. Erman, "We bring very high quality ingredients and product formulations and have over 2 decades of experience in manufacturing beauty products. We are proud to bring these superb ingredients and products to Kathy Ireland Skincare lines at a very affordable price, which we can pass along to all consumers."

"It is a great joy and honor to partner with the extraordinary team at E.L Erman. This unique group of executives brings an exciting, dynamic and powerful blend of leadership and innovative products to our customers. I'm particularly moved by the fact that this company is supported by and its products originate from Israel. I returned last month from a visit to the Holy Land and am forever changed by the experience. Skin care is a category I have worked on developing for over twenty years. These products, many containing minerals from the Dead Sea are amazing to me. We are small, we are humble and we are excited" said Kathy

The products will carry Kathy?s commitment to her customers of Fashion, Quality, Value and Safety to remind and encourage consumers to relax, indulge and escape to their own sanctuary. The head-to-toe line features select natural extracts and vitamins including; a proprietary blend of Dead Sea minerals with a high magnesium concentration (MG48), Evening Primrose Oil, Shea Butter, Vitamins A, C and E, Green Tea, Chamomile, Rose Hip Oil and a host of other premium, good for your skin elements.

The commitment to use only the highest quality natural extracts, combined with technologically advanced components such as Collagen III, and multi-target products, such as the Mineral Lift Serum, which are exciting, beneficial and easy to use, offer busy moms and women with the luxury, convenience and solution for natural beauty.